City of Concord California

News Release

January 11, 2017

Concord VIBE launch party features signature brew

Concord VIBE, a new program to promote the city's many attributes that are popular among young professionals, launches Saturday, Jan. 21 with a free event from noon to 2 p.m. at downtown Concord's Hop Grenade at 2151 Salvio St. The event is sponsored by the City of Concord and the Todos Santos Business Association.

Three Concord breweries – Black Diamond Brewing Company, E.J. Phair Brewing Company, and Epidemic Ales – have partnered to brew a special collaboration beer specifically for the event. The beer, a double India Pale Ale, will be called “VIBE" and the first 200 attendees of legal drinking age will receive one free, limited release and hand-numbered 12-ounce collectible beer bottle. This same beer will also be available on draft at The Hop Grenade during the event and at each of the three collaboration breweries after the event. Concord restaurants Canasta Kitchen, Tower Grille and Lima will also be on hand, pairing samples of their global cuisine to accompany this one-of-a-kind brew.

In addition to debuting the signature beer, the event will showcase demos from a few of Concord's urban barbershops: Empire and The Parlor, as well as info booths on some of the unique fitness opportunities in Concord, including The Big C Athletic Club, Apex Movement and Diablo Rock Gym. Fine art photography and luxury vehicles will also be on display, with a photo booth for attendees to commemorate the event and a live DJ spinning music to add to the atmosphere.

Concord VIBE hopes to spread the word among young professionals about the city's amenities and activities such as urban barbershops, craft beer, Eichler homes, global cuisine, fitness, hiking and food trucks, in the hopes of attracting entrepreneurs, young business owners, new residents and those looking to work in an environment with a special VIBE. Concord Mayor Laura Hoffmeister and other elected officials will be in attendance at the launch party.

The event is open to the general public and will be featured on the City's social media platforms and promoted by the participating businesses. For more information about Concord VIBE, please visit and

City of Concord CA